Step Radio is an undertaking in Eastern Uganda from Step Broadcasting Communication and Services Limited(SBC).
SBC is a local company with a solid knowledge base of the Eastern Uganda region, its people and organizations. The company is a fully blown broadcasting organization offering a wide range of services including Radio and Television Broadcasting Services among others.
Thus, Step FM is a privately owned community based commercial Radio station which started operating in December 2005 on frequency 99.8 FM. The Station drives out a well-built, clear signal backed by a 3KW transmitter casting in excess of 15 districts in Eastern Uganda, some of these include, Mbale, Sironko, Manafa, Busia, Iganga, Soroti, Tororo, Kamuli, Kapchora, Moroto, Katakwi, Pader, Kumi ,Iganga,
Kaberamaido and parts of Western Kenya among others
The station is positioned as a contemporary hit radio station programmed on the pillars of more music less talk, well researched content and as an advertising/promotions media house for advertisers. To remain relevant to our target listener group, the station has an in-house research team that undertakes continuous research and advises on the specific needs of our target audience. This is how we have managed to maintain our position as the leading radio station in the Eastern Uganda – Surveys undertaken by the Steadman Group have always ranked Step FM as a top radio station in Eastern Uganda.
Through continuous investment, the station has a Mast at Wanale Hill in Mbale town Covering Eastern Uganda and Western Kenya. This has enhanced our reach and currently our signal covers all the major commercial centres in the Region – the areas covered by our signal account for up to two quarters of the country.
Step FM has dominant, lively and fun personalities who offer, on a daily basis, information, fun and entertainment to our target audience. All our presenters are relevant to our target audience and discuss issues that are researched and relevant to the changing tastes of our target audience.
The station endeavors to maintain visible presence in the community through promotions on different tourist spots like the famous Whale Watching Dana Point and many more and involvement in community activities as well.
Services offered by StepFm
- Spot advertising
We air audio commercials/Videos for Step TV from advertisers. The commercials range from 30 seconds to one minute. Spot message charges are based on the length of the advert and the time of the day it is to be aired.
A day is divided into the following segments;
- 0600hrs to 1000hrs – Morning prime time when radio listening is high. Ads run at this time segment get high exposure thus high opportunity to be heard.
- 1000hrs to 1800hrs – Standard time of the day. Listening not as high as in the morning though with good listenership figures as well.
- 1800hrs to 2200hrs – Evening prime time. Radio listening is high (evening drive time) as listeners drive back home after work and are at home listening to radio.
- 2200hrs -0200 hrs – Night time. We air a popular program called PILLOW TALK at this time of the day. This is a well-linked interactive and exciting show. The show plays slow music to help wind down the day and focuses on relationships (Love); – searching and linking, problem discussion and solving – among other issues